Terms and Conditions

By choosing our services, you agree to these terms. Please review them.

Effective Date: 14 September 2025

These Terms and Conditions (“Terms”) govern the provision of digital marketing services by APL Digital Marketing Ltd (“we,” “us,” “our”) to clients (“you,” “your”). Our services include on-page and off-page SEO, PPC ad campaigns, website design and management, video creation, social media management, AI website assistant installation and maintenance and SMS And Email Automation. These Terms apply to clients in the UK, Europe, North America, Australia, and Canada.

By using our services, you agree to these Terms.

1. Our Service

We will always try to provide our services (on-page and off-page SEO, PPC ad campaigns, website design and management, video creation, social media management, AI website assistant installation and maintenance and SMS And Email Automation) promptly and without interruption. However, sometimes delays or issues may occur that are outside of our control (for example, power cuts, internet problems, or third-party errors). We cannot accept responsibility for any data loss or service disruption caused by such events.

We also cannot guarantee the accuracy of information provided by third parties.

2. Payments and Returns

All fees are non-refundable.
Domain names, once registered, cannot be changed without paying for a new one.
All sales are final as these are business-to-business transactions, so consumer refund laws do not apply.
Any chargebacks (disputed payments) will result in your services being suspended until the balance is cleared.
Payment instalments (for example, half upfront and half on completion) must be completed within 30 days. If you do not provide the required information or artwork within that time, the remaining balance will still be charged.

3. Contract and Renewals

Services normally run for 12 months from the purchase date.
Renewals are due annually, and cancellations must be given in writing at least 30 days before your renewal date.
Renewal notices are issued 10 months after the purchase date, and services automatically renew unless cancelled in time.
Cancellations will not be accepted verbally, by text, or electronically unless confirmed in writing.
We may suspend or cancel services if payments are not made.
Sometimes, services may be temporarily offline for maintenance or due to circumstances beyond our control.
Right To Cancel: The Client may cancel this Agreement within three (3) calendar days of signing without penalty, by providing written notice to APL Digital Marketing Ltd. After the three-day cancellation period, this Agreement will take full effect and the Client agrees to a 12-month commitment term.

4. Proper Use

You agree to use our services legally and responsibly. This means:

No unlawful, offensive, defamatory, or copyright-infringing material.
No spamming, bulk emailing, or spreading viruses.
You are responsible for keeping your usernames and passwords safe.
If your login details are compromised, you must let us know immediately.
If your account is used for spamming (including through infected computers), email services may be suspended, and we will not be responsible for any lost emails.

You also agree to indemnify (protect) us from any claims made against us because of how you use our services.

5. Sub-Leasing and Reselling

The Client shall not resell, sub-lease, assign, or transfer their account or any associated services to a third party without the prior written consent of the Company. Any outstanding payments must be settled in full prior to any approved transfer. Unauthorized transfer or resale may result in the immediate termination of services without refund.

6. Domain Names

Domain names are registered under our details, but you have exclusive use as long as payments are up to date.
Domains must be used legally (no illegal, immoral, or pornographic content).
If a requested domain name is unavailable, we may register a suitable alternative.
If payments are not made, we may suspend or delete your domain.
Transfers to another provider may involve a fee equal to one year’s hosting charge.
We may update domain registration and renewal fees with 28 days’ notice.

7. SEO Agreement

We do not guarantee top positions or specific results on search engines.
If you do not provide keywords within 10 working days, we may choose keywords on your behalf based on your business.

8. Website Design and Content

All websites designed by us must display the Client’s business name and business address. The Client may request for their business address to be hidden, subject to the Company’s approval.
If your company is registered, your Company Number must also be shown.
All websites, designs, and software we create remain our copyright.
You may keep your content (text, images) if you leave us, but the website itself will be taken offline unless agreed otherwise.
Transferring a site to another provider will involve a fee.
We may reuse design features from past projects.

9. PPC Advertising Agreement

Service Provided: We set up, manage, and optimise your Pay-Per-Click (PPC) ads to reach a targeted audience.
Guarantee: We guarantee your ads will be shown to the agreed audience.
No Sales Guarantee: We do not guarantee sales, leads, or revenue as results depend on factors outside our control (competition, consumer behaviour, website performance, etc.).

Client Responsibility:

Provide accurate business and product information.
Ensure your website, products, and services are legal and compliant.

Payments:

Our management fees must be paid as agreed.
Ad spend (Google, Meta, etc.) is your responsibility unless agreed otherwise.

Liability:

We are not responsible for lost sales, profits, or business opportunities.
Our liability is limited: If something goes wrong, the maximum compensation we would ever pay is 60% of the total amount paid to us. We are not responsible for indirect losses such as lost income, lost data, or consequential damages.

Termination:

Either party can end this agreement with 30 days’ written notice.
We may suspend or cancel campaigns if payments are not made or if ads break laws/policies.
For detailed information regarding termination, cancellations, or other contractual terms, please refer to the signed Service Agreement between the Client and the Provider. In the event of any inconsistency between these Terms and Conditions and the Service Agreement, the terms of the Service Agreement shall prevail.

10. AI Chatbot and AI Voice Development and Integration Terms

We assist clients by integrating AI chatbots and voice systems directly into their websites. This allows them to: Help site visitors with immediate query resolution, streamline booking management (adding and changing appointments), automatically send relevant SMS and email updates regarding their products or services.
As AI technology continues to develop, occasional inaccuracies or misunderstandings may occur. We therefore provide unlimited revisions during the active term of the service. If the client choose to cancel their contract, the AI chatbot developed for your business will cease to function and will be removed from your website, either by us or by you, as appropriate.
To enable us to develop your AI chat or voice bot effectively, you agree to provide accurate and relevant information about your business.
By signing the order form with a link to our Service Agreement, you authorise us to obtain and use information from your existing website, social media platforms, and other publicly available sources, as well as from your authorised company representatives, for the purpose of developing and maintaining your AI solution.
You are responsible for ensuring that all business information provided to us is accurate and up to date. We shall not be held liable for any incorrect chatbot responses resulting from inaccurate, incomplete, or outdated information supplied by the client.

11. Data and Privacy (GDPR)

We collect and securely store business details such as your name, address, contact information, payment details, and any content used in your website.
Data is kept for 5 years after your last use of our services, then securely deleted.
Requests for a copy of your data or for its deletion must be submitted in writing on the company’s official letterhead, signed by an authorized representative.

12. General Terms

We may carry out routine system checks and backups, but it is your responsibility to back up your own data.
If we suspect illegal activity, we may inform the authorities.
This agreement is governed by UK law. Any disputes will be dealt with in London courts.
You are not an employee, partner, or agent of our company by using our services.
Registry organisations (like Nominet) handle domain disputes directly. We cannot interfere in those processes.

13. Updates to These Terms

We may update these Terms and Conditions from time to time. We will not send out individual notifications, so we recommend checking this page regularly for updates.